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Search Engine Optimisation
(Getting FREE traffic from the Search Engines)
Perhaps your website is either not getting enough traffic, or perhaps the traffic you do get is not converting, what's wrong?
We will tell you, ask us for a FREE SEO analysis of your site.
- Have you identified keywords and used them with your site?
- Is your website optimised with the BEST keywords?
- Where is your website positioned in the SERP's for these keywords?
- Do you know the keywords your competition is using?
- Do you have incoming links with your keywords in the anchor text?
- Is your website traffic readily generating leads or sales conversions?
It is easier to get some sites on Page 1 than others because of the differing competition levels in different markets. A key to whether an SEO campaign will cost more or less is the cost of your main keywords on AdWords - keyword bids of less than £1.00 / €1.20 /$1.50 for a Page 1 presence on AdWords means that your SEO campaign will cost much less than one where keyword bids are much higher. For this reason it is difficult for us to give you an off the cuff ballpark, just give us your website URL and we'll quickly come back to you with a price once we've done some basic research.
(SERP's = Search Engine Results Pages)
Are all SEO campaigns equal?Definitely not! Some should come with a web site health warning!!!
It is possible to use some spam techniques to rapidly get your site positioned on Page 1 but Search Engines are not stupid, in fact the major ones are very sophisticated. They react to being 'conned' which is how they see some of the spam techniques used for "flash in the pan" results and they may penalise, or black list your site following what might have been, an initial Page 1 listing.
SEO is a methodical activity that includes on page changes some of which will be visible and some invisible (source code changes) all designed to improve how a SE sees, and then rates your site. Clearly a balance between human and SE perception has to be struck and in most cases it is the same because the SE's strive to return the most relevant sites on Page 1 for any given keyword search. The other major elements that determine your site's fate in searches is the number of sites that link to yours and critically, the type of links used, along with the type of page it is on. Link strategy is crucial and Digimedia has been very successful at building link networks that deliver consistent results with staying power i.e. Page 1 listings that stay there.